Cost and value are subjective in terms of what a customer is willing to pay and what they perceive as a good deal. Many large corporations spend a lot of time and money to develop ways to boost their sales solely through psychological pricing. There are a few tricks of the trade that they use, [...]
Color Your Small Business
Throughout the years the popularity of colors has definitely changed. In the 1960’s the color of choice was avocado green; but now that color is no-where to be found. Pantone recently named Marsala Red the official color of 2015; but the most popular colors—at least according to the Color Marketing Group—may vary, especially across the [...]
Small Business Can Make Money On Cyber Monday Too
It is not news that one of the biggest times of the year for businesses is during the holiday season with an overwhelming amount of sales happening in the 4 days after Thanksgiving. As a small business, you might think that you cannot compete with the big box stores for some of those holiday dollars, [...]
Road to Better Health as Defines by Big Companies
In the United States, 7 out of 10 adults are considered overweight and 1/3 are obese, so it in no surprise that companies want their employees to be healthier in order to cut down on health insurance costs. Under Obamacare, businesses with more than 50 employees are required to offer affordable healthcare to any fulltime [...]
The Road to Better Health as Described by Big Companies
In the United States, 7 out of 10 adults are considered overweight and 1/3 are obese, so it in no surprise that companies want their employees to be healthier in order to cut down on health insurance costs. Under Obamacare, businesses with more than 50 employees are required to offer affordable healthcare to any fulltime [...]
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